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Roger Masclans

PhD Candidate in Strategy at Duke University, The Fuqua School of Business

I research the commercialization of innovations, focusing on why some technologies advance while others stall. My work examines how industry and market conditions shape commercialization outcomes and firm performance, and thus upstream incentives for development. I also study how AI can be used to search for and evaluate novel technologies, and how it is changing the management of innovation within organizations.

Prior to academia, I founded a startup providing software and machine learning translation solutions for enterprise clients. I also spent years in M&A, leading acquisitions of innovative companies developing technologies such as advanced materials, biologics, energy generation, and water treatment.

I am on the 2025-2026 job market.

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