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Roger Masclans

PhD Candidate in Strategy at Duke University, The Fuqua School of Business

My research examines how innovations reach marketsespecially technologies grounded in scientific discoveries, crucial to social progress. I focus on how structural features of the innovation environment, such as access to industrial and market capabilities, third-party infrastructure, and the structure of downstream markets, shape whether and how technologies advance.

I also study how AI is transforming the evaluation and commercialization of early-stage research, analyzing the processes through which organizations assess and pursue novel opportunities. In this work, I build AI models and tools to analyze and support these processes, which themselves become objects of study.

Prior to academia, I founded a startup providing software and machine learning translation solutions for enterprise clients. I also spent years in M&A, where I led numerous projects in technological sectors such as advanced water treatment technologies, biotech, energy generation, and materials science.

I am on the 2025-2026 job market.

published papers

working papers

works in progress

datasets & others